Illustrative red soft-drink bottles and cans in a chilled retail cooler

Traditional trade, digitized.

A living, machine readable graph of products, shelves, fixtures, and placement – all indexed in physical space. Optimised for TCCC and bottlers: all NARTD, all manufacturers, every store.

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Native for Coca-Cola

Connect Coca-Cola-scale route execution, category intelligence, and store-level action.

Native is built for companies managing broad portfolios across fragmented retail. For a beverage system like Coca-Cola, the operating question is not just what happened in the market, but which store, cooler, route, and product moment should change next.

[Products]

/0.1Cooler execution

Overwatch

Protect availability and cooler standards across the bottler network.

Overwatch turns field and cooler signals into execution priorities: where Coca-Cola products are out of stock, under-faced, misplaced, warm, or drifting from the expected store standard. For Coca-Cola, route teams can focus visits on outlets where action can recover availability, improve cold placement, or protect a priority brand.

/0.2Operating standard

Strata

Turn system-wide variance into one execution standard.

Strata helps leadership compare execution across bottlers, banners, regions, and store archetypes to see which playbooks are working and where market-wide drift is emerging. For Coca-Cola, scattered store conditions can become one operating view for portfolio, route, and retailer decisions.

/0.3Market universe

Lattice

See where sparkling and still portfolios can grow.

Lattice maps store-level conditions across the market so teams can compare assortment depth, adjacent categories, competitive context, and expansion headroom by outlet type. For Coca-Cola, commercial teams can identify where specific brands or packages deserve deeper placement, with Native's store graph grounding recommendations in the physical cooler.

Engineered for modern leaders who play to win.

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