Market share, connected to action.
Native acquires Frontline Research Group.
See the market. Act on it. Prove share moved.
Native has announced its acquisition of Frontline Research Group, a leading market-intelligence provider delivering high-fidelity, independent market share reads across 14 markets in Africa.
Frontline’s market-share feeds will join Native’s agentic intelligence platform, connecting the actions designed to grow share with the measurement that proves whether share moved.
Together, Native and Frontline will give consumer goods companies greater agency to influence and win their markets, from action to outcome, in a single platform, extending Native’s footprint from Latin America into Africa.
Action → Outcome
Action that grows share. The measurement that proves it moved.
Proprietary Measurement
Independent Market-Share Signals
Syndicated market-share feeds live in 14 African markets. Ground-truth data that cannot be credibly scraped, inferred, or bought off the shelf.
Agentic Action
See where to act. Know what to do next.
Native’s 3D Store Graph and agentic workflows turn fragmented offline signals into prioritized commercial action at store level.
Closed-Loop Intelligence
From action to outcome.
One subscription stack that connect what is happening in the store, what a brand should do next, and whether the action actually grew share.
$1.7T Market
Annual consumer spend flowing through Africa, one of the world’s most important and under-measured consumer economies.
~80% in TT
Africa is the world's leader in Traditional Trade, with the overwhelming majority of consumer spend flowing through fragmented physical channels that have historically been difficult to see and measure. Until now.
10M+ Analog Stores
A vast offline network to be made machine-readable, searchable, and intelligent through Native’s 3D Store Graph.
14 Market Feeds
Independent market-share measurement across 14 African markets, within a regional platform serving more than 15 markets.
“Most people would look at Frontline and see a regional research company. We see a proprietary data asset at the center of a $1.7 trillion consumer economy.”
Matt McNabb / CEO, Native
/ About Native
The operating system for offline trade.
Native transforms analog stores into machine-readable 3D Store Graphs, enabling AI agents to surface insight and direct commercial action across the world’s largest offline consumer markets.
/ About Frontline
Africa’s traditional-trade market-share platform.
Frontline’s proprietary subscription panels help global consumer brands measure market share, understand channel dynamics, and track change across more than 14 African markets.