The region's heaviest channel
Traditional trade in Peru
Nowhere in the region does the channel carry this much.
More than 80 percent of household FMCG spend passes through bodegas and mercados, and modern trade in Lima supplements that pattern rather than replacing it.
- >80%
- Of household FMCG spend
- 31.5%
- Of family basket in bodegas
- 7
- Formats a household shops
- 3,000
- Bodegas closed in 2024
[ Peru at a glance ]
- Channel weight
- More than 80 percent of Peruvian household FMCG spend passes through bodegas and mercados.
- Bodega share
- Bodegas alone take about 31.5 percent of family basket spend in Peru.
- Shopper behavior
- Peruvian households move across as many as seven formats and still return to the bodega and the mercado to replenish.
- Trip size
- A Peruvian household buys four to nine categories on a single traditional trade trip.
- Universe instability
- Extortion and insecurity closed around 3,000 Peruvian bodegas in 2024 and more than 2,600 through August 2025.
- Native coverage
- Native maps where the Peruvian outlet universe is thickening or thinning, district by district.
The trade in Peru
Households move across as many as seven formats and still return to the bodega and the mercado to replenish, buying four to nine categories a trip. The bodega is the default, not the fallback, and the outlets themselves are owner-operated businesses making listing calls on a weekly cash position.
[ The bodega is the default, not the fallback. ]
/a
Seven formats, one return
Households cross as many as seven formats and still come back to the bodega and the mercado to replenish.
/b
Four to nine categories
A single trip covers a wide basket, so the bodega decides a large slice of household spend.
/c
Owner-operated
Listing calls are made by the bodeguero on a weekly cash position, not by a category manager.
31.5%
of family basket spend passes through bodegas alone.
How stock reaches the shelf
Distributor and wholesale routes run into an outlet base that is not stable. Extortion and insecurity closed around 3,000 bodegas in 2024 and more than 2,600 through August 2025, concentrated in San Juan de Lurigancho, Comas, Ate and Trujillo. Route plans, territory design and distributor capacity all rest on an assumption about how many bodegas exist and where.
Supply
Distributors + mayoristas
Replenishment runs into an outlet base that is not stable from one year to the next.
Decision
Territory design
Route plans, territory design and distributor capacity all rest on an assumption about how many bodegas exist and where.
Outcome
The shelf
Where the assumption is stale, coverage is paid for at addresses that no longer trade.
- The outlet base moves by thousands a year, and it moves unevenly by district.
- Closures concentrate in San Juan de Lurigancho, Comas, Ate and Trujillo.
What conventional measurement misses
When the universe shifts by thousands a year, and shifts unevenly by district, a coverage plan degrades quietly. The first symptom is unexplained decay.
Knowing which districts lost outlets last quarter is what separates a field force sized to reality from one paid to call on closed doors.
3,000
bodegas closed in 2024, with more than 2,600 further closures through August 2025.
A coverage plan built on last year's universe is a field force paid to call on closed doors.
How Native reads Peru
Lattice holds the outlet map and shows where the universe is thickening or thinning by district, with contributor capture keeping conditions current rather than annual. Overwatch measures execution at the outlets that carry the category and ranks where action pays. Strata reads movement in the categories the bodega decides.
- By district
- Universe thickening or thinning
- Continuous
- Store conditions, not annual
- Ranked
- Outlets where action pays